New Listing: UK Casino & Sportsbook Brand - €700,000
£4.24M lifetime GGR, 25,003 verified UK depositors, and a mailing list ready to deploy day one. Motivated seller.
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CASINOSBROKER
iGaming M&A Advisory
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New Listing · ID 155
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UK Casino & Sportsbook Brand - Asking €700,000
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Hi,
Most listings ask you to bet on a story. This one asks you to bet on four years of audited history.
I'm bringing a live, fully operational UK-focused online casino and sportsbook to market - running on the ProgressPlay white-label platform under UKGC + MGA compliance. Launched in 2021 by a sole owner now exiting B2C to focus on B2B, this is a clean, motivated sale of a regulated asset with verifiable performance data all the way through.
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~40%
Registration-to-FTD conversion - well above white-label average
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Key Metrics
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| Lifetime Deposits |
£14.4M |
| Lifetime GGR |
£4.24M |
| Registered Players |
58,958 |
| Total FTDs |
25,003 |
| License |
UKGC + MGA |
| Platform |
ProgressPlay |
| Asking Price |
€700,000 |
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Why the Volume Declined - And Why That's Good News
Peak performance came in 2022 (£1.59M GGR, 12,243 FTDs, 49% conversion). The drop since isn't a market or platform problem - the owner deliberately cut affiliate spend from 2024 onward ahead of the B2B transition. That compressed volume, but it also compressed costs, and it leaves the single biggest growth lever - affiliate channel reactivation - completely untouched for the next operator.
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What's Included
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✅ Domain & live ProgressPlay casino/sportsbook platform
✅ Complete player database - 58,958 accounts with full transaction history
✅ Double opt-in mailing list of 60,000+ contacts
✅ Active affiliate programme with existing relationships
✅ All advertising accounts (Facebook, Google) & social accounts
✅ Full Xero financial records
✅ Seller onboarding & transition support, no fixed time limit
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The Opportunity
The affiliate infrastructure is live, the mailing list is deployable from day one, and the 25,003-depositor player database is retargetable immediately. Industry benchmarks for UK database reactivation suggest a 5–15% re-deposit rate within the first 90 days of a structured campaign. At an estimated player LTV of £450 - with the acquisition cost already sunk - that math is compelling.
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Platform Note: the brand operates under ProgressPlay's UKGC and MGA licenses. The incoming operator will need to agree commercial terms directly with ProgressPlay, including the 30% NGR revenue share. Buyers should confirm platform transfer eligibility with ProgressPlay during due diligence.
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A full Confidential Information Memorandum (CIM) is available to qualified buyers upon execution of an NDA - reply to this email or book a call and I'll get you into the data room.
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Best regards,
Gabriel Sita
CasinosBroker.com - iGaming M&A Advisory
Ref: ID 155
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